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Marketing receives a SMAC on its head… and it is loving it! (Part 1)

Case 1:

A radio taxi service I hired recently to go to the airport came in half an hour late. Naturally upset, I called their customer care and gave them a piece of my mind. “We are sorry for the inconvenience, Sir. We will give you Rs. 400 off on the next ride.”, said the customer care executive.

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