SMB’s adoption of Analytics, why simplicity is critical
Small businesses can turn internal and external data into valuable insight.
Small businesses can turn internal and external data into valuable insight. Nobody is arguing that Analytics is important for our business however what is lacking is an easy to use solution. How easy ? It should be as easy as adopting an iPhone or an Android phone for the first time. What Apple and Google did for the fast adoption of their mobile technology ? They provided basic configuration and relied on our creativity and ability to adopt further.
To make small business adopt Analytics successfully and faster, technology providers should embrace simplicity. Businesses need an analytics solution which comes with basic configuration and allows executives to play directly with data the way they want..period. If you provide complexity in any other way, you will have to rely on IT folks and are likely to take the real users away from adoption. I am not suggesting IT should not play any role. In fact their role should be focused on selecting right technology and making it simplified for internal usage.
Days are not far when small businesses start adopting data analytics through google like search facility targeted to their data sources. Tools like Elasticsearch or Domo may make it possible. Do you think we can “google” our data and generate valuable insight in near future ?